"PAY ATTENTION"
It is as simple as paying attention to what people are saying or what people are paying attention to, and making a comment or asking a question about it. Paying attention can be challenging depending on the location and event, so paying attention is key because you can miss a buying signal or a cry for help!. you may get interrupted. I often recommend sticking to 5 maximum number of people to talk to per event. First you need to prioritize why you want to talk to them, spend time with them and listen. Ask open ended questions. I am amazed how easy is to get information when you ask correctly. I rather collect two to five business cards and connect with them; than have 20+ business cards and not really remember them. Quality wins at the end.
Happy prospecting in 2011. Maximize your time and dollars during these events, explore and see which event fits your industry best.
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